Your Luxury Listing Deserves Luxury Staging

In this real estate
market, homes of every price point have risen, and sellers have every reason to
believe that now is a good time to put their home on the market. Buyers are
lined up for the next available homes in the MLS, with offers ready often above
list price, many with no-contingencies, no inspections, and even cash offers
with no appraisals. It’s no wonder this unusual real
estate environment has sellers and buyers thinking differently than they might
in any other time. There is some caution to be considered by sellers, however
in losing perspective upon the value of a home being dressed for the part in
this rather unusual and dynamic real estate market. This is especially true of
luxury listings, where buyers’ expectations are often incredibly high.


Regardless of the real
estate market’s pulse, home purchases are executed upon the financial resources
and the emotional satisfaction the buyer.  People cannot buy homes
they cannot afford, and most people do not buy a home they do not like. This is
true for homes at any price point. A home must generally have the capacity to
satisfy a buyer’s needs and wants, in terms of space, features, floor plan, neighborhood,
and price point. It is incumbent upon the seller and the real estate
professional to maximize the best attributes of their property so that buyers
may understand if that home is a good fit for their needs and wants.


By nature, luxury listings
take a little longer to sell. There are fewer buyers in the luxury price point,
so it stands to reason that these homes may not sell as quickly. Buyers of
luxury homes have certain visual expectations; it is important that every
luxury home exceed those expectations to capture and compel a buyer’s emotions
and consideration. When a luxury listing does not play its part or is dressed
toward a lower price point, a luxury buyer may be disappointed and unimpressed.
Both sellers and agents of luxury listings should recognize the importance of
providing the right visual aesthetic to attract the right buyer.


For an owner-occupied
home, a home ReStyle by a Luxury Staging Specialist may be in order. With
staging skill and expertise, a home can be appropriately prepped to appeal to
the luxury buyer by rearranging, editing, and even providing additional
furnishings, if needed.  With vacant properties, luxury staging with
design specified furniture and accessories can make all the difference. Most
assuredly, non-luxury staging in luxury homes can spell disaster: longer days
on market and a waste of resources. Therefore, consider carefully when
selecting a staging professional to help present a luxury property on the
market. Maximize potential in this unique market with the appropriate look,
smartly staged to impact and strategically appeal to the right buyers, ready to
make offers.



Laura Landesman, Certified Professional Real Estate Stager, is the
Owner of Showhomes of The Woodlands in The Woodlands, TX.  She is a Real
Estate Staging Association-PRO member and is passionate about the power
of home staging and updates to maximize a home’s sales price and get fast
offers. Thanks to Lorelie Brown, owner of Showhomes Charleston, for her
contributions to this article.


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