3 Reasons Why Now Is the Time To Invest in a Showhomes Franchise



Showhomes, a full-service home staging, management, update and renovation franchise with more than 50 units nationwide, has spent the last few years perfecting its core revenue streams to meet the growing demand for luxury home services. Not only does the brand have 35 years of experience in the business, it is also exploring new areas to expand, and franchisees have the opportunity to reap the benefits of multiple revenue streams.

"Now is the time to invest in the luxury real estate services industry," said Matt Kelton, COO for the brand. "We've seen incredible growth during one of the hottest real estate markets in decades, and our goal is to sign 10 new franchise units by the end of the year."

Targeting Key Markets That Are Ripe For Success

Showhomes was founded in 1986 with the concept of transforming vacant houses — often seen by buyers as stale, lifeless and unappealing — into fully-furnished, inviting, valued Showhomes. After four decades of service to homeowners and their Realtors, the brand has become America's premier home staging service coast-to-coast. Now, Showhomes has its sights set on expanding in ripe markets like Dallas, northern Virginia and California.

Each of these markets have experienced unprecedented growth in the last year. Between 2010 and 2020 Dallas gained 1,349,378 new residents, ranking first among U.S. metropolitan areas, and during the 2010s about 4.9 million people moved to California from other states.

"Showhomes currently stages the top 20% of luxury homes being sold across the nation," said Kelton. "We believe these markets are in particular need of luxury home services."

Ranking High in Franchisee Satisfaction

There are numerous "top franchise" lists out there, but Franchise Business Review's annual Franchisee Satisfaction Awards are the only franchise ranking based on actual franchisee satisfaction and performance. Each year they survey more than 26,000 actual franchise owners, representing more than 350 leading franchise brands, to identify the Top 50 Franchises in four franchise size classes - Small (under 50 locations), Medium (50 - 99 locations), Large (100 - 249 locations) and Enterprise (250-plus locations). Showhomes has consistently earned a "Top 50" Award in the Real Estate category. They were also inducted into the Franchise Business Review Hall of Fame in 2019.

Leanne Gemma is a franchisee with the brand, and she appreciates the support she receives from the corporate team. "Showhomes has really helped me get my business further along faster than I could have done on my own," she said. "I get a lot of great support from corporate — they're able to help me with anything I need."

Additionally, Showhomes franchisees consistently average top customer satisfaction scores using the well-recognized NPS measurement. Showhomes current score for 2021 is 89 which ranks higher than successful brands such as Apple, Costco, Starbucks and Amazon.

Offering Multiple Revenue Streams for Franchisees

Showhomes' recession-resistant model offers a variety of services, which give franchisees the option to have multiple revenue streams and provides a viable system in various market conditions.

With its home staging service, Showhomes provides customized staging solutions, while its  home manager staging service provides a live-in professional caretaker who cares for the home and keeps it in show to sell condition. Showhomes' restyling service offers a design makeover for those who are preparing to sell their homes or simply looking for a fresh look, and its updating service helps customers make their homes move-in ready.

"Because of Showhomes' model, we're able to offer a variety of services, and that allows us to pivot if we wish," Gemma said. "Showhomes has really helped me get my business further along faster than I could have done on my own."

The estimated initial investment to own a Showhomes franchise ranges from $77,400 to $119,500. This includes a $49,900 franchise fee.  To learn more about franchising with Showhomes, please  visit https://www.showhomesfranchise.com/.  You are also welcome to call the owner of Showhomes of The Woodlands, Laura Landesman, at 832.943.1813.