Why Staging & Updating is Essential in a Hot Market

In today's market, buyers are more serious and discerning than before - there are very few "tire kickers". Those who have chosen to pursue a purchase of a home in the middle of a pandemic and political chaos are likely to be more thoughtful about what they want to buy. They are making a change in response to economic or cultural conditions, and their reasons may include a job change, a need for more (or less) space, family dynamics, such as aging parents, or taking advantage of the attractive low interest rates. Whatever the reason for purchasing a home now, they want to make a wise and well-investigated decision.


Buyers are choosing their home carefully and are not necessarily willing to overpay, even though home prices have increased. They are looking for opportunities that will allow them to make the most of their money. While on the other side, sellers are pushing the envelope with higher sales prices, thinking that now is the optimal time to maximize their sale. With older homes in excellent condition and with a relatively up-to-date kitchen and bathrooms, a higher end sales price is likely achievable. However, homes that lack updating and have other issues that buyers may find problematic, such as an awkward floor plan or inspection flags, will likely sit on the market unnoticed or longer. Today's buyers are discerning, looking for a new or updated, move-in ready home at top dollar or an opportunity home at a bargain price.

What can be done to captivate a discerning buyer in 2021? 

Here are some suggestions to make your home relevant in this changing market and command a higher sales price:

  • New paint with on-trend neutral colors
  • Updated flooring
  • Modern kitchen finishes including countertops and appliances
  • Bathroom updates that are fresh and on-trend
  • New Lighting Fixtures
  • Professional home staging that adds value

(excerpt from Showhomes of Charleston)