The Benefits of Professional Home Staging


Home staging prepares a house for sale by making it look attractive, appealing, and functional to potential buyers. It’s a clever and strategic marketing tool that helps to sell homes faster and at higher prices. Home staging aims to showcase the home’s best features and create an emotional connection with the buyer, making them feel like they are already living in the property.


There are two types of home staging: Vacant Staging and Owner-Occupied Staging, also known as Restyle Staging. Vacant Staging is when a stager brings furniture and decor to fill an empty home. On the other hand, Owner-Occupied Staging involves rearranging and redecorating an occupied dwelling. Both types of staging have their benefits and can help to sell a house quickly and at a higher price.


Faster Sell Time and Higher Prices

According to the Real Estate Staging Association (RESA), professionally staged homes sell 73% faster than those not. Additionally, the Home Staging Resource Association (HSRA) states that staged homes sell for an average of 6% more than non-staged homes. These statistics show that home staging is a wise investment for homeowners who want to sell their homes quickly and for the best possible price. Homes Staged by Showhomes Main Line have an average ROI of over 400% compared to similar homes that were not staged. Showhomes vacant staged homes earned the homeowner an average of over $36,000 more than their similarly staged restyle homes.


Showcasing the Home’s Best Features

Home staging allows the professional home stager to showcase the home’s best features, such as its natural light, spacious rooms, or unique architectural details. By highlighting the best features, the stager creates an emotional connection with the buyer, making them feel like the home is already theirs. This helps to generate more interest in the house and can lead to multiple offers and a faster sale.


Creating a Neutral Space

One of the main benefits of home staging is that it neutralizes the spaces. This ensures it appeals to a wide range of buyers. The stager edits out personal items and decor that may be specific to the seller’s taste and replaces them with neutral pieces with appropriate scale. This helps to attract more potential buyers and make them feel like they can see themselves living in the home.


Making the Home Feel Functional and Liveable

Professional quality home staging also gives each space in the home a specific function making the home feel fresh and livable to prospective buyers. The stager rearranges the furniture to create an open traffic flow through living spaces and adds décor that makes the home feel welcoming and comfortable. This helps to create a warm and inviting atmosphere, making the home more appealing to potential buyers.


Professional Home Stagers

Professional home stagers are certified and trained in interior design and home staging. They generally have a crew of installers trained to take care with the property. They will have an inventory of fresh and updated furniture, art, and accessories, so each space is customized to look lived-in and livable. Home staging is intended to add value to the home. Furniture that is not appropriately scaled and of the quality that your home buyers will expect could reduce rather than add value. A professional home stager will have contracts and insurance (both liability and worker’s compensation) for financial protection for the homeowner. The quality and execution of a professional home staging project is an important consideration to protect the homeowner and to ensure the highest possible return on your investment.


Professional home staging is a proven strategy for selling homes faster and at higher prices. By showcasing the home’s best features, creating a neutral space, and making the home feel livable, the stager helps to generate more interest in the home and create an emotional connection with the buyer.


Professional home staging is a wise investment for homeowners who want to sell their homes quickly and for the best price. With the benefits of home staging, homeowners can feel confident that their homes will sell for the best possible price and in the shortest amount of time. It’s no wonder that Showhomes was voted Best Overall Home Stager by Bob Vila for 2023.