WHAT IS A HOME MANAGER?

A Showhomes Home Manager is a person or family with beautiful home furnishings who lives in a vacant home for sale. In exchange for keeping it clean and letting Realtors show the home, Home Managers get dramatically reduced monthly fees, far below the market rate.

Home Managers are professionals who are:

- Relocating

- Building a New Home

- Seeking Temporary Housing

- Going Through Family Changes Such As Divorce

- An Individual or Family Looking To Reduce Expenses

- An Individual or Family Looking to Maintain Their Currently Level of Living or Lifestyle

- Looking To Get Familiar With An Area Before Purchasing

- Looking For Flexibility As There Are No Long Term Lease Requirements

WHY stage?

Competition. With 9 out of 10 buyers previewing or finding their homes online, presentation has never been more important. Staging your homes gives you a competitive edge over your competition. It also reduces low ball offers that buyers associate with vacant properties.

"Price Gets you Interest, Staging Gets you Offers." (Gary Keller, Keller Williams)

Owner Occupied Homes

Known for our success in staging vacant homes, we also help sellers with owner occupied homes. Whether it's a home on the market for sale or a new home, we can provide staging expertise to showcase your home. For occupied homes on the market for sale, we can re-design and re-purpose the existing furniture and decor of the home, and using your furnishings, create a "model home" look that buyers respond to. Staging enhances the presentation of your home and makes it more competitive in the market place, helping to capture a faster sale at a premium price (vs. a non-staged home). A professional stager can also provide useful information and often resources to help with packing, moving, de-cluttering and organizing, making your move easier and preparing the home for staging. Staged homes sell faster and for premium prices, bringing a greater net gain to the table for sellers.

Paint

While that favorite shade of purple was perfect for you, it may be a turn-off for that potential buyer. With a Showhomes Update we can provide the perfect changes with our Exclusive Color Palettes which are on-trend neutrals that will not distract from the outstanding features of your home and will provide mass appeal. Your Showhomes staging professional will help select the perfect palette for the look and feel that will place your home above the competition of similar homes for sale.

Home Managers are professionals who are:

- Relocating

- Building a New Home

- Seeking Temporary Housing

- Going Through Family Changes Such As Divorce

- An Individual or Family Looking To Reduce Expenses

- An Individual or Family Looking to Maintain Their Currently Level of Living or Lifestyle

- Looking To Get Familiar With An Area Before Purchasing

- Looking For Flexibility As There Are No Long Term Lease Requirements

WHY SHOWHOMES?

Showhomes is America's Leader in the Home Staging Industry. With over 30 years of experience, and a network from coast to coast, the Showhomes network has helped sell over 30,000 homes worth over $10 billion. We're proud to have partnered with many local and national real estate brands such as Keller Williams, Coldwell Banker, Berkshire Hathaway, Re/Max, Century 21 and more. We've successfully helped thousands of realtors, homeowners, investors, banks and builders market and showcase their listings for a faster sale and higher price. Our service speaks for itself. Our results pay for the service.

NEW HOMES

But we don't just do homes for sale, we're happy to help you with your new home too! If you're craving a new look, hungry for some new ideas or inkling to have a "makeover" of your own, we can help. Showhomes staging experts can design, re-design and provide DIY information or a full service "makeover", transforming your home in as little as 1 day. Showhomes is the leader in decorating and staging; we can help you create the home you'll fall in love with which suits your lifestyle and personal preferences.

REPLACE OLD CARPET

Worn or dated carpeting is the #1 turn-off for home buyers. The thoughts of selecting, purchasing and dealing with installation will have a potential buyer quickly check the home off their list. With a general 3 to 1 return on investment, fresh and new carpeting can be the key to a faster home sale. Coordinating with our Exclusive Showhomes Color Palettes, our light neutral warm and cool tones of carpeting will not only be pleasing to your budget but will give your home a true designer look. All home sellers want multiple offers and a quick, profitable sale. A Showhomes Update can be the answer to what you've been dreading. From palette selections through job completion and installations, we not only provide staging design but bring in qualified contractors to quickly and painlessly prepare your home for sale. The value Showhomes brings and the return on investment is why Showhomes is the nation's leader in Home Staging and Design.

PRIVACY POLICY

This Showhomes Franchise Corporation Privacy Policy (this or the "Privacy Policy") explains our practices, defines our users' ("you" or "your") privacy options and describes how your information is collected and used by Showhomes Franchise Corporation ("we," "us," "our," or "Showhomes").

By using the Showhomes website or any of our features or resources you agree to the terms of this Privacy Policy.

We reserve the right to modify this policy from time to time and will mark new versions with a corresponding effective date. We recommend you visit the Showhomes website to review any changes in our practices.

This Privacy Policy governs your use of the Showhomes® website at www.showhomes.com, www.showhomesfranchise.com ("Sites").

Our Sites may contain links to other websites. These links are not endorsements of any products or services on such websites. These websites may have privacy policies different than our Privacy Policy.

What Information is Collected?
We may collect personal information from you on our Sites or through any other digital or personal communication with you. Information collected by us is voluntarily provided by you and may include information such as your name, email address, and physical address. Our Sites may also collect general information about your technology interface or preferences (such as the type of browser used or the files requested).

The information we may collect includes, but may not be limited to:

• Your contact information, such as your first name, last name, phone number, and email address, to allow us to respond to submitted inquiries;
• For potential franchisees, your contact and financial information, such as your first name, last name, email address, physical address, cash/liquid capital to invest, and net worth, to allow Showhomes to respond to submitted inquiries;
• Information regarding your browser and other technical specifications required to use our Sites;
• Computer data or files, often called "cookies," which may be sent by your web browser and stored on an individual computer to allow our server to "recognize" you through the navigation of the Sites;
• Computer data files, often called "web beacons" that are collected from emails or links on third-party sites that allow our server to evaluate the popularity of those links or the information contained in emails or on third-party sites; and
• Your IP address to measure our website traffic and to help provide a more personalized experience.

Children Under the Age of 13
Our Sites are not designed for children and we do not knowingly collect information from any person we know is under the age of 13.

How is User Information Used and Shared?
We collect information about you in order to provide you with services and also collect information that is necessary for our Sites to work properly. We use personal information about our users for a variety of purposes related to our business, including but not limited to:

• Allowing you to receive information from us regarding Showhomes services;
• Adding information from social media platforms to our Sites where you discuss our services or use a hashtag related to our services;
• Sharing information with our local franchisees regarding your request to become a Home Manager or other request on the site;
• Tracking information about your visits to our Sites to allow us to provide better service;
• Sending or initiating direct marketing programs, such as newsletters or information about new products or services we (or any of our affiliated companies) are offering;
• Contacting you regarding an inquiry on our Sites that you have initiated; and
• Providing information about your usage or preferences to our third-party vendors and providers.

We may share information, in the aggregate, regarding your online browsing preferences to evaluate our services or allow third parties with whom we work to better serve our users. We will not share personally identifiable information in these instances, other than described in this Privacy Policy. We may, however, share personally identifiable information with franchisees or our local business partners regarding inquires you have made for a specific Showhomes® market. All financial information submitted in connection with a franchise inquiry will be kept confidential and will not be shared with third-party vendors.

We may provide user information to third-party service providers or vendors for purposes of, including without limitation, initiating direct marketing programs on our behalf, data tracking, maintenance or development of our Sites, development of online services or customer service, or other contracted promotional opportunities provided to our users. We will not share your information with third parties to directly market their products to you. We may share this information with any subsidiaries, licensees, suppliers, distributors, affiliates, assigns, successors, or other related entities and their respective owners. We may also share your personal information in connection with law enforcement requests or in response to investigations, subpoenas, court orders, or other legal process to establish or exercise our legal rights or defend against legal claims or as otherwise required by law.

Business Transfers
We may also disclose your information to a third party as part of the reorganization or a sale of the assets of Showhomes, or its subsidiaries, divisions or franchisees. Any third party to which Showhomes transfers or sells the Sites or related assets will have the right to continue to use the personal and other information that you provide to us.

Behavioral Advertising
We may also use third-party vendors, such as Google Analytics, to advertise to our users online. These third-party vendors may display Showhomes advertisements on other websites based on your internet usage. More specifically, these vendors use first-party cookies (such as the Google Analytic cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to the Site or another site affiliated with Showhomes. Any information that these third parties collect via cookies is not linked to any personally identifiable information (name, address, email address, or phone number) we collect or you provide on the website. You can opt-out of Google Analytics for Display Advertising by using Google's Ads Settings.

How is User Information Protected?
We maintain administrative, physical, and technical safeguards for all user information collected on our Sites.

How Can Users Limit Information Collected?
By providing information to us or browsing our or our franchisees' Sites, you are consenting to our use of your data as outlined in this Privacy Policy.

While we work hard to use and disclose our users' personal information only for the purposes identified above, you can choose not to provide personal information or limit the personal information obtained by us as follows:

• You may have your contact information removed from our marketing lists that are used to inform users of new or relevant products, services, and special offers by clicking on the unsubscribe link in any communication received from us or by emailing us at [ADD EMAIL ADDRESS]; and
• You may limit the collection of "cookies" from your Site usage through your browser settings. However, this may disable our ability to provide you with the most relevant information regarding the Sites.

Your California Privacy Rights
California Civil Code Section § 1798.83 permits users of our Sites that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us via the Sites.

Contacting Us
For additional information pertaining to our Privacy Policy, please contact:

Showhomes Franchise Corp
2110 Blair Blvd
Nashville, TN 37212

Home Staging Takes a Different Spin

For Ally Piccolomini and Monica Estes, it wasn't a big leap from the worlds of real estate and interior design to getting homes "gussied up" and sold.

The two - Piccolomini is Estes' niece - launched a Showhomes franchise on the Main Line in March 2014 that they say has been growing since.

Though Nashville-based Showhomes, which started in 1986, bills itself as "America's largest home staging company," there are thousands of home stagers across the country who work with listing agents and sellers with the twin goals of getting homes sold as soon as possible, for the highest price possible.

The number of stagers and staging companies has grown over the years, thanks to programs on HGTV and other how-to shows.

In 2015, the National Association of Realtors conducted its first survey of home staging, finding that 81 percent of the Realtors responding said staging helps buyers visualize a property as a future home.

Forty-six percent said staging makes prospective buyers more willing to walk through a home they saw online, and 45 percent said a home decorated to a buyer's tastes positively influenced its value.

Many real estate agents take courses to obtain "accredited staging professional" designation from StagedHomes.com, thus offering one-stop shopping for their sellers.

Many agents prefer leaving home staging to the professionals.

Before moving to this area, Estes was "employed in the corporate world" and sold commercial real estate in Washington.

Piccolomini, who studied interior design at High Point University, was employed by a North Carolina furniture company.

They decided to pool their talents and started Showhomes of the Main Line - the only franchise in Pennsylvania and New Jersey, the company says.

They chose the Main Line for its diversity of housing and the wealth of higher-end product.

While prices of homes they stage range from $200,000 to $3.5 million, focusing on "the luxury market and sophisticated buyer sets us apart," Piccolomini said.

Right now, they have 15 staged homes on the active market and hope to expand to 25, Estes said, and preparing to hire more staff.

"We try to work on no more than three homes at a time in different stages of completion," she said, noting that, on average, the homes they stage spend 58 days on the market.

Though the costs of staging vary widely - one observer suggests $50 to $150 an hour - Estes said it tends to be less "than the first price reduction on the 61st day the house is on the market."

What sets Showhomes apart from other stagers is its "home manager program," she said.

In a nutshell, the program pairs people relocating to the area or those in need of temporary housing with a home for sale that the owner already has vacated.

"Finding home managers is the biggest challenge," Estes said, adding that having someone living in a vacant house for sale ends the need for expensive homeowners' liability insurance.

Showhomes provides them a $2 million liability umbrella policy on these houses, she said.

"We find home managers through word of mouth, or advertise in local listings in the same places there are homes for rent," Estes said.

Candidates go through an extensive interview process, are given training, and are provided checklists to follow to care for and maintain the homes.

Sellers must agree and contracts are signed, Estes said.

During and after the housing boom, some agents and builders came under fire from consumer groups for staging homes with actors pretending to live there.

In this case, Showhomes pairs vacant houses with people needing temporary quarters who often provide their own furnishings, take care of the homes, and, of course, provide security.

"Staging is for homeowners who want to sell homes for the best price and quickly, and that means a house that is cared for and well-maintained," Estes said.

Philly is a Top City for Women Entrepreneurs

The number of women-owned firms in the United States has significantly grow in the last few years, and Philadelphia has proven to be a top city for women entrepreneurs, according to a new report.

Nationally, the number of women-owned companies has seen a 45.2-percent increase between 2007 and 2016, a large leap compared to the 9.2-percent increase in all firms, according to a report by American Express Open

While Pennsylvania is not among the top five states in terms of growth in women-owned businesses in American Express' report, another report by Small Business Trends finds Philadelphia specifically is among the top cities for women entrepreneurs.

Philadelphia came in at No. 9 on the website's list of the top 30 cities, based on data from the U.S. Census Bureau's 2012 Survey of Business Owners, which American Express also used in its own report.

There are about 40,906 women-owned companies in Philadelphia, according to the report, primarily in health care, construction, technology and staffing services.

Philadelphia's "neighborhood revitalization efforts, skilled workforce, centralized location and corporate support initiatives are draws for businesses," according to Small Business Trends

Ally Piccolomini and Monica Estes in 2014 began franchising Nashville-based home-staging company Showhomes on the Main Line for the Philadelphia metropolitan area, and they both say the Philadelphia region has been supportive of women entrepreneurs.

The business partners are at different points of their careers — Piccolomini is a "young adult with energy and ideas," and Estes has "achieved what I'd wanted to achieve in the corporate world," according to Estes, who said it gives the company diversity.

"There's always been a challenge associated with setting up a business in Pennsylvania," Estes said, "but Philadelphia itself is open to all types of people from a variety of different backgrounds."

The local tax infrastructure is a challenge, Estes said, but in terms of the wealth of opportunities available, the region is "very friendly" due to the diversity of its industries

Showhomes Franchisee Shares Top Colors and Trends for Home Design This Spring

For over three decades, the Showhomes franchise system has helped sell more than 30,000 high-end residences to the tune of $10 billion by transforming them into fully-furnished, welcoming homes through staging.

One of Showhome's greatest staging secrets to success? Staying on trend.

Whether it's a modern home or one with a rich history, every vacant property benefits from updated staging.

"You have to stage accordingly. I'm getting ready to stage a house built in the 1920s, and people who like that house are not necessarily going to like modern furniture," said Cindi Stringer, a Showhomes franchisee in North Carolina. "But if you make it look too period, it will feel dated. I'm going to mix traditional furnishings with some that are on-trend to achieve the look I want."

Stringer, a retired nurse, has been a Showhomes owner for a little over eight years. To keep ahead of decorating trends, she frequents events such as the High Point Market, the largest furnishings industry trade show in the world, and is currently enrolled in an online interior design class. Showhomes also offers design certifications and shares many helpful insights at annual conferences.

For Showhomes franchisees that have a flair for design, home staging can be a way to show off their creativity in a way that has tangible results. "It's a lot of fun to see a house come together, and so quickly," said Stringer.

Spring Color Trends

Neutrals are a key element of all interior design. They serve as a blank canvas on which to add personality. "In staging, we put a neutral color on the walls so that anybody's furniture will look good in the room," explained Stringer. "Even with our bigger pieces of furniture, we stay pretty neutral."

For the last seven years, Stringer said, most neutral palettes have been shades of gray, but now the hues are turning softer.

"Colors are popular for around a ten-year timeframe, so design experts are starting to trend away from gray and more toward creamy white and taupe," she said. "We'll still see grays, but they'll be softer, like Benjamin Moore's 2019 Color of the Year, Metropolitan."

Showhomes staging experts then incorporate pops of color to add life and interest to the room. Adding vibrancy through artwork, throw pillows and in rugs and drapery can go a long way. This spring, designers are gravitating toward soft oranges, soft blues, forest greens and even black.

"For these pops of color, we are looking at the colors of the year, like Pantone's 2019 Color of the Year, Living Coral, which is a softer orange," said Stringer. "We're also seeing Craven Clay, which is kind of like a terra cotta color, but again, softer. Leather can take on that color well."

While navy dominated the market last year, this year, it's also getting a "makeunder," as demonstrated by Behr's Color of the Year, Blueprint. A calming and toned-down gray-blue, Blueprint is nearly denim. Along the same lines, earthy greens are going to be big this spring as tastemakers look toward a more natural aesthetic.

Stringer tips her hat to Joanna Gaines of HGTV's "Fixer Upper" fame for bringing black into vogue. "With the modern farmhouse revival-where everything is white and black-we're seeing black windows, shower frames, kitchen cabinets or islands, especially among people in their 20s and early 30s," Stringer said. "You can't overdo it, but black is really trending."

Spring Materials Trends

Rose Gold, a metal that's been trending in everything from iPhones to engagement rings, will be popular in decorating this year-and it can be paired with other metals.

"Previously, if you wanted to use silver, you'd want everything to be silver," said Stringer, adding that softer brushed gold will also continue the momentum it has built over the last couple of years. "Now, it's very okay to mix and have silver and gold in different areas of the same room."

With the trend towards a more natural aesthetic, decorators can also expect to see plenty of wicker, rattan and other earthy fibers coming into vogue this spring in the form of accents like baskets. On an even more natural note, plants have long been a beneficial method of bringing a little more life to a room, too.

Spring Decorating Trends

With the rising popularity of decluttering and simplifying, minimalism is trending this spring more than ever. Stringer notes that this pared-down style has always been a traditional staging staple, but this spring, keep an eye out for a twist. "This year, we're trending toward allowing some personal touches to remain in the staged home-even family photos. Buyers don't want it to be a sterile model home; they want it to be welcoming," she said.

Natural light can open up a room and make it feel much warmer, and as the weather turns sunnier, this is especially crucial. Stringer recommends avoiding heavy drapes and positioning curtain rods to extend out from the window so opened drapes are pushed completely over the walls. "Use beige or white panels only, and they should be floor-to-ceiling," she added.

Stringer says that while clean furniture lines have been popular for several years, specifically sharp-cornered mid-century modern pieces, spring trends are moving more toward softer frames and edges. This also lends itself to a more comfortable, lived-in staged home that's attractive to buyers.

Making A Great First Impression

Incorporating trends works perfectly to update spaces, but a little classic upkeep and attention can go a long way this spring as well. Stringer says to make sure the home's exterior is power washed, the landscaping is mulched and weeded, walkways are swept, the front door is freshly painted and the hardware works as well as it looks.

"You have eight to 15 seconds from the time someone walks in the door to really wow them," she said. "They'll have an immediate emotional attachment if they love it. If they find things that aren't quite right, they'll say 'I can deal with that.' But if they're in a negative frame of mind from the beginning, everything becomes an unsolvable problem."

Have an eye for interior design and enjoy staying in the loop on all the latest trends? Find out more about franchising opportunities with Showhomes at https://www.showhomesfranchise.com/.

The 8 Biggest Eyesores in Your Home-and Genius Ways to Hide Them (Realtor.com)

Those essential but utilitarian home items, such as electrical cords, radiators, and AC units, aren't exactly the prettiest room features. But you can't really rip them out-especially if you're a renter.

So what's a decor-conscious homeowner to do?

Well, we've got good news: A few cheap and clever moves will allow you to conceal them from view. Here are eight less-than-attractive hot spots and genius ways to cover them up.

1. Plaster cracks

Photo by JWT Associates

This one's easy: Turn this problem area into an asset with nice-looking paper.

"You can add an accent wall in a pattern that can't be achieved with paint-and wallpaper is long-lasting and durable," says Dan Schaeffer, owner of Five Star Painting in Austin, TX.

Or try removable or decal wallpaper, suggests Drew Henry of Design Dudes: "It's easy to put up, hides the cracks, and peels right off when it's time to move," he says.

You can also look to greenery to mask these spots.

"Hanging potted plants from the ceiling or mounting them to a wall over a crack would be an especially good solution for a renter who's unable to do an apartment renovation," says Katie McCann, an organizer with Haven.

2. AC unit

Sometimes it's wise to draw the eye away from a sore spot, rather than try to mask it, says Shelley Barndollar of home staging company Showhomes. For instance, she was once charged with staging a home that contained a very old, rusted air-conditioning unit right outside the window.

"When you walked into the room, it was the first thing you noticed," she recalls.

To fix it, she placed a seating arrangement near the room's entrance to distract from the unit. The AC was still visible if you walked over to it, but the conversation area made up for it by luring eyes in another direction.

3. Control panels and thermostats

Photo by Jessica Forbes Interior Stylist

Artwork is your friend when it comes to concealing knobs, temperature controls, and other boring gadgets attached to walls. Consider a bright tapestry, a photo gallery, or a piece of sculpture to hide these items.

"Specifically, take a look at artwork that's a bit raised off the wall so that if the area is uneven, you won't notice," McCann suggests.

4. Old radiators

Photo by Архитектурная мастерская Акант 

Here's a double play for a radiator that's less than aesthetically appealing: a folding screen. Henry says you'll be hiding this spot while also adding interest to the room.

Or, try a metal cover or custom box to cover the radiator-or a sized-to-match piece of wood or marble that can handle the heat, recommends Denise Palmer of Piper Classics.

"Use the space on top as a shelf for books, faux plants, or seasonal decorations," she says.

But you don't have to cover radiators up at all. Even this tangle of metal can be beautified, says Sara Chiarilli, an interior designer with Artful Conceptions.

"We have had such a resurgence of historical buildings and design today, so I would not hide these," she says.

Instead, scrape off the old paint and add a fresh coat. It'll make a big difference.

5. Bulky TVs

An armoire with doors is the classic way to hide the boob tube, but there are newer options, including a piece that allows the TV to drop in and then be pulled out when in use.

"The prices on these have really come down, making them much more affordable," Chiarilli says.

Or you can always install a pull-down map in front of the TV or hang a canvas over it, Palmer adds.

And here's another clever pro tip: Make your TV part of your decor.

"One of the most creative ways that we've seen to hide a TV is to create a tonal wall blending the black rectangular shaped TV into a wall lined with black and white prints and photos," Palmer says. (Check out this lookfrom blogger Kelly Elko to inspire your new aesthetic.)

6. Open closets

Photo by Luke Gibson Photography

Simple tension rods with a plain curtain can hide myriad of eyesores, including your shoe closet, home office supplies, or a washer and dryer, notes Sarah Hollenbeck of Offers.com.

7. Modems, routers, and other internet gadgets

Photo by Rikki Snyder 

"While these boxes are necessary, they aren't always the most aesthetically pleasing," Hollenbeck admits.

To hide one, cover the item with decorative paper or removable wallpaper and then place it in a stack of books.

8. Dangling cords

Photo by The Cabinet Shoppe 

If you're on a budget, there's a simple solution for your tangled mess of cords: Get cord covers painted to match your wall color.

Looking for something a bit more imaginative? "If the wall with your TV on it is relatively small, you could consider creating a pallet or shiplap wall to cover up the cord and add an interesting design element to your home," Hollenbeck suggests.

Forecast on the 2019 Home Staging Market

The time is ripe to invest in Showhomes.

A stable economy and a real estate market that consists of homes taking a longer-than-usual time to sell mean that business will be booming for the home staging market in 2019.

Showhomes Chief Operating Officer Matt Kelton recently attended the 2018 Realtors Conference & Expo in Boston and cited information presented by Lawrence Yun, the Chief Economist and Senior Vice President of Research at the National Association of REALTORS. The real estate market, Kelton learned, is seeing stable growth with no housing bubble. Home prices will also see modest growth, with about 4.7 percent growth in 2018, 3.1 percent growth in 2019 and 2.7 percent growth in 2020.

"Inventory and shortages will still be an issue but we're starting to see inventories pick up," Kelton said. "That's good for us because one of our struggles is a lack of inventory."

For Showhomes, inventory refers to the number of empty houses that are awaiting sale.  

"We talk to franchisees around the country, from California to Florida, and we're beginning to see that inventories are increasing," Kelton said. "Homes are taking longer to sell. There are regional differences. Boise, Idaho, for example, is booming because people are moving from California. For the most part, though, I'm hearing the same thing across the board, that inventories are getting higher and taking longer to sell and that can be a good thing for us."

Kelton has been with Showhomes for 12 years and the industry has come a long way in that time. More and more people are interested in home staging, which can provide a higher return.  

"There are lots of statistics out there indicating that show homes sell 90 percent faster than a vacant home and for 15 percent more," he said. "Staging brings up more money in a faster period of time."

Kelton said half of his phone calls used to consist of him having to explain the concept of home staging. He said that 95 percent of people are finding homes online, so homeowners who don't play what he refers to as "the beauty contest" can have a harder time selling.

"Home staging is now a known commodity and an expected thing," he said. "People understand it's become part of the real estate industry."

Showhomes sees regional variations. Santa Fe, New Mexico, Kelton said, is the most unique market the company has seen.

"There are differences in terms of specific buyer types and international ownership," Kelton said. "Clearly the designs in the Midwest are different from Phoenix, Arizona or Orange County, California."

Catherine Chandler is a Showhomes franchisee in Portland, Oregon. She purchased her Showhomes franchise in April of 2017 and opened it in August of that year.

It was a timely decision. She noted that Portland is seasonal like any other real estate market, but a little less so thanks to a lack of snow and ice that plague other parts of the country.

"The Portland market has been on fire for the past couple of years," she said. "It's starting to happen now where the rising interest rates and the general increase in the number of properties available are returning our market to what's a little more normal."

Population growth in Portland, she said, is "massive" due to the high number of people moving there from California. She noted that Portland is still one of the most affordable cities on the West Coast.

"What the expectation is for 2019 is a return to normal where you list your house, some people look at it and a sale is not going to happen immediately," she said. "That's a really good thing for our industry."

The home staging market in Portland, she said, is also a highly-established one.

"People here understand the value of staging," Chandler said. "There are some fantastic staging companies that are already here and that are well-respected on the national stage. I've gone to national conferences and a lot of the people I've met are in Portland's staging market."

Such an established presence makes the job simpler for Chandler.

"Both homeowners and real estate agents understand the importance of staging and that it really does work," she said. "What that's meant to me, starting a new business, is that I don't have to sell people on the concept of staging. I just have to sell myself and Showhomes."

The wave of demand for home staging has already started in Portland.

"People are more receptive to staging but they are also more receptive to doing what they need to do to sell their home," she said. "Stagers here have talked about seeing an increase in business in what is supposed to be the slow time of the year. That will probably continue."

A strong real estate market and multiple revenue streams make Showhomes a great franchising option in 2019.

"We do makeovers for existing homes, homes updates and minor remodeling," Kelton said. "We're the only company that has this broad menu as being a full-service staging company and design organization. We're getting a bigger and bigger market share."

What ultimately sets Showhomes apart from the competition is the company's Home Manager program, in which the company has executives living in homes that are for sale. This helps the house have a homier, more lived-in look when prospective buyers come to see the house.

"When a home is vacant and has that empty house smell it can be a weird stagnant feeling," Kelton said. "If buyers walk through the house and see food in the pantry, for example, and smell home cooking, we can usually sell that home faster. You're trying to get someone to fall in love with a home and it's very much an emotional aspect."

Kelton expects that 2019 will be an excellent year for the home staging market and for the Showhomes brand.

"When you look at the consolidation and the inventory levels that will be increasing, you're seeing more and more of a need for staging," he said. "The demand is there. This is an extremely under-served market in a fragmented industry. We see this increasing as far as a demand for the general public. It's really a good time to join Showhomes. This is a big time for us, as we mirror the traditional real estate market."

Five Tips for Staging Your Home During the Holidays

It's that time of the year when holiday decorations come out of storage, are dusted off and showcased throughout the home. Though homeowners are giddy to step up their holiday game, people with homes on the market may need to take a different approach. Showhomes Houston and San Diego owners, Shelley Barndollar and Lisa Gulliver, shared five pieces of advice for homeowners that are staging their home for a sale during the holiday season.

Take Staging Photos Before the Holidays

While your home may go on sale during the holiday season, it may stay on sale past this time of the year. So, the home should not scream, "HOLIDAY SEASON!"

"You don't want Christmas photos of the home showing up in June," said Barndollar. Instead, she advises that all homeowners take their staging photos without holiday decorations and with more neutral decor.

Try to Defer from Showings on Holidays

While the real estate industry works 7 days a week, 365 days a year, it's in the homeowners' best interest to defer showings on a holiday. While this is sometimes impossible to avoid because home buyers may only be available for a short period of time, homeowners should try to avoid holidays.

"In the event that a Realtor schedules a showing on a major holiday, the homeowner should still accommodate them," said Gulliver. "If you are in the middle of meal preparation or clean up, try your best to straighten up the kitchen and turn the stove down, and then go for a short walk to let them show the property."

Replace Every Day Decor with Decorations, Don't Add On

"When you are placing any new holiday decorations throughout the home, it's important to remember to replace them with your ever day decor instead of adding them to the existing decor," said Barndollar.

She goes on to explain that if you just add on to the shelf with more decorations, things will look cluttered which can make the home seem smaller. Instead, just swap out the existing decorations with small, festive accents to really dress up the home

Stage Presents, Don't Put Real Ones Out

During the home sale process, potential home buyers from all over are walking through the home, going through closets and checking out each area of the home. Security should always be top of mind. During the holiday season, this sense of security should be amplified.

"You don't know who will be walking through your home," said Barndollar. "Make sure to stage your holiday presents. I would wrap four to five different sized boxes and have them under the tree, but don't put your real presents under there."

Barndollar further explains that you don't want people seeing how many gifts you got and to potentially walk off with one of them.

Keep Decor Elegant and Simple

"As you decorate, it's best to keep the staging of the home in mind," said Gulliver. "When it comes to tree placement and additional decorations, remember that less is more."

Bardonllar adds, "Don't go overboard. It's great to have a tree and garland over the fireplace, maybe just one or two really special tchotchkes that are non-denominational and tasteful. Keep all of your decor to a minimum."

Couple overcomes hearing barrier in building business

 As owners of a Showhomes home staging franchise, Elisa and Brandon Macomber of Santa Fe make a living off their eyes.

Their business depends on their ability to redecorate private residences to make them more appealing to potential buyers. Their revenue has grown each year since they started the franchise in 2016, according to Brandon, and they now employ two individuals in addition to themselves. At a recent Showhomes conference, the couple won several awards including "Fastest Average Sale Time."

But it is her hearing, not her vision, that Elisa said has colored much of her professional journey. A bout of meningitis as a baby left her with profound hearing loss. Brandon, too, is hearing-impaired, the result of a premature birth and an episode of pneumonia.

"Not being able to talk on the phone has been a huge hindrance in my career, and that drove me to start my own business," said Elisa in an email (the Macombers provided written responses to questions). "I knew I could help people in so many ways via text and email, and in person, of course."

Now Elisa, who can lip-read, takes Brandon or another employee with her to meet clients to ensure she doesn't miss out on conversations while taking pictures and walking around the home.

"It can be a challenge, because I need to be able to look at the people while they're talking, but at the same time, I need to look at the house and take everything in visually," said Elisa, who handles most of the staging while Brandon handles the business side.

Brandon said their answering service has been invaluable for collecting names, addresses, emails and phone numbers of the people they interact with.

Asked about their top home-staging tips, Brandon said it's important to "remove yourself and your personal preferences from the process, and neutralize the property."

"By putting yourself on the market, you are trying to sell the house, not your style or your things," said Brandon. "Buyers need to envision themselves living there."

Elisa suggested removing all pictures and sentimentals from the home before it is photographed in order to protect the privacy of the homeowner.

"With (real estate listing) pictures being online all the time now, you want to protect your privacy," she said.

The couple said their work is filled with surprises. Elisa said she once found a black widow spider hiding beneath a client's rug. Brandon mentioned an even stranger experience.

"We found one of our faux apples with a bite mark in it," said Brandon. "That was pretty funny."

Hendersonville Times-News: Cindi Stringer Finds Success with Home Staging Business in Hendersonville

As a nurse for 30 years, Cindi Stringer's joy of helping others has always been evident. Once retiring from her nursing career, Cindi still wanted a way to make a difference in the lives of others while being able to showcase her love for art and decorating.

After much research, Cindi discovered the home-staging franchise, Showhomes. Founded in 1986, the Showhomes franchise system has helped realtors and homeowners sell more than 25,000 residential properties worth more than $8.5 billion, by transforming high-end vacant houses into fully-furnished, inviting valued Showhomes homes.

"What really sold me is when I went to Nashville to visit with the corporate team eight years ago," Stringer said in a news release. "They shared very similar values that I was looking for in a business, had great integrity and showed that they support the franchisees."

Stringer's Showhomes franchise in Western Carolina University has been in business for eight years and covers communities such as Hendersonville, Asheville, Waynesville and Black Mountain. Despite being in one of the smaller markets in the Showhomes franchise system, Stringer has seen tremendous success in the area.

"I think what helps us is that we operate in these small communities and it allows word of mouth to spread much quicker," Stringer said. "After all, we are in the relationship business and thrive off creating successful relationships."

Stringer won Showhomes' Franchise of the Year Award in 2017 which is the top honor a franchisee can receive reflecting their consistent business and overall operations excellence in the region they service. In addition, Cindi has also won the circle of excellence award eight years in-a-row highlighting her superior customer service and customer's satisfaction.

"Awards like these are always an honor to receive," Stringer said. "I know how dedicated and driven all the franchisees are at Showhomes and I am lucky to call them colleagues and friends. At the end of the day, this award reflects how great the Western Carolina community is and I am so grateful to be part of this community."

Moving into the fall home staging season, Stringer noted many trends that she has observed from season to season but says the fall is her favorite season with warm colors and tones displayed throughout homes.

"Grey has been the color of the decade but we see that moving towards beige," Stringer said. "Warmer tones are key and less is always better for staging. By having less scattered throughout the home, it gives space for the owner to see their house and what they envision it becoming."

Along with mixing metals such as silver and gold, creating more spa-like master bathrooms is also becoming more popular as consumers are becoming intrigued with minimalist style.

"There are seven seconds from the moment the buyer walks in the house to when the buyer falls in love with the house," Stringer said. "You have to speak to the buyer's emotions because being in the real estate industry is an emotional process for buyers and sellers."

Looking ahead, Stringer is on the way to capping off a strong 2018 and is ready for all of 2019's challenges. "We have proved ourselves one house at a time and our customers have been thrilled with the work we have done," she said.

How Elisa and Brandon Macombers Became Model Showhomes Franchisees

Three years ago, Brandon Macomber was feeling burnt out. After years in the banking industry, he was sick of the traveling his job required, and he wanted to spend more time with his wife, Elisa. At the same time, Elisa also found herself ready for a change. The career visual-merchandiser had started her own home-staging business, and she felt had reached the limit of how far she could grow on her own. So the couple began looking for new business options. That's when they discovered the home-staging franchiseShowhomes.

Between Brandon's business acumen and Elisa's passion for home staging, it didn't take long for the Macombers to decide that Showhomes was what they were searching for. "We knew when we found Showhomes that it was the perfect fit for both of us," Elisa said.

The Macomber's Showhomes franchise in Santa Fe, New Mexico has been in business for a little more than two years now, and Elisa says both she and Brandon have found a lot to love in the operation.

"We get to work with so many great people, and it's rewarding for us to help homeowners beautify their homes and sell them faster," she said. "There's a real pride in seeing our work pay off."

Elisa says the Showhomes franchise system has been the crucial piece of the puzzle in her efforts to grow her home-staging business. "It's like a garden, if you put your time, effort and heart into it, it will grow."

"There are so many benefits of being a franchise owner," she said. "We have a strong support network, both from the corporate team and other franchisees, who have all sorts of backgrounds and experiences that we can draw from. It's also great to have our work recognized by the system."

That's not to say the business hasn't come without any challenges. Elisa and Brandon are both  hearing impaired, and they've had to adjust Showhome's operational model slightly to effectively communicate with customers.

"It can be a challenge with the phone sometimes," said Elisa, who suffered a profound bilateral hearing loss at 15 months old and now wears a cochlear implant and processor. "We make it work with texting, email and the answering service that Showhomes provides for franchisees."

The Macombers also employ two part-time team members who help run the day-to-day operations. For in-home appointments, Elisa says she and Brandon use each other to fill in anything they might miss in conversation.

"We both read lips, but it can be difficult keeping up with a conversation that involves more than two people," she said. "Now and then, one of us will miss something and look at the other for help, and that always makes us laugh. We also have to remind people to look at us while talking, which can be difficult when you are walking through a house while trying to look at the house's features and layout."

Those challenges have not stopped Elisa and Brandon from effectively growing their business, and according to Showhomes COO Matt Kelton, the pair represents everything the brand is looking for in franchisees.

"Elisa and Brandon are truly model franchisees in just about every way," he said. "They are positive, they work extremely hard, they have a wonderful creative flair for design, and they support other franchisees. They also know exactly how to follow the Showhomes system and are great about suggesting ways for us to improve the model. Honestly, I wish we had 30 more of them."

As the Macombers look toward their third year with Showhomes, Elisa says they are still focused on growth.

"We are in the process of acquiring a box truck with a wrap of our logo to increase brand awareness, and we're always looking to take on more clients," she said. "Showhomes has given us some amazing tools to work with, and we're excited to make the most of them and keep growing our business.

5 Tips For Updating Your Kitchen On A Budget

We spend a lot of time in our kitchens, whether we're cooking, eating, sharing a cocktail or enjoying family time, so it's no wonder we get bored with its design. However, updating your kitchen every few months or even once a year can be a time-consuming and costly project.

ESTATENVY sat down with Showhomes Chicago Owner Janine Callahan who shared inspiration on how to freshen up different elements of your kitchen without breaking the bank.

Paint the Cabinets

Kitchen cabinets are one of the first things to become most damaged in the room, and Callahan said you don't have to completely switch out drawers for a new look. "Painting your cabinets is a great way to make an impactful design change in the kitchen without having to spend a lot of money," said Callahan. "Dove white adds a pretty, classic finish, and replacing a few of your doors with glass panels can add an extra layer of spark."

Switch Up Your Lighting Fixtures

Adjusting the lights in your kitchen easily transforms the tone or atmosphere of the room. Callahan suggests adding pivot lights over your countertop or island. "Pivot lighting is an inexpensive option for updating the lighting in your kitchen and the style looks great with Edison bulbs, which are very much on-trend right now," said Callahan.

Affordable Change for Countertops

While renovating your countertops seems like a pricey, long-term project, installing a backsplash of granite or tile in your kitchen is much less grueling and adds a layer of dimension. "Remnants of granite can be found for the price of a slab, and either a shop can cut and install it as a backsplash for you or you can make it a DIY project for yourself," said Callahan. "Tile also looks great for a more straight-lined style. You really can create your own look in this process."

Personalize Your Kitchen Sink & Faucet

When it comes to switching up your kitchen sink and faucet, Callahan suggests choosing a layout that is practical to your meal preparation and cooking habits. "Think practical when updating your kitchen sink or faucet," said Callahan. "If you spend a lot of time cooking from scratch, for example, consider installing a double bowl sink so you have more room to cook and clean after meals." Sink and faucet updates tend to be relatively cheap with the right material and installation.

Get Funky with Decor

Freshening up any area of your home can be quick and cost-efficient by adding unique pieces of decor and furniture. However, Callahan warns that if you're looking to sell your home, make sure not to distract potential buyers with large, eccentric furniture from the interior parts of your home. "You can find really pretty, interesting stools, kitchen tables and other decor at consignment shops or even garage sales," said Callahan. "If your house is up for sale, make sure the furniture is rather plain so that it doesn't take away from the interesting parts of your home, like a beautiful kitchen countertop or sink." Janine also suggests utilizing cooking products like olive oils and salt shakers and arranging them on top of a tray so that they look intentionally decorative and organized.

Finding the time and effort to revamp your kitchen might seem like an effort, but with these helpful, affordable tips from Callahan, your kitchen can be effortlessly transformed.

Showhomes Aims to Expand in Phoenix

Showhomes Franchisees Share Regional Home Staging Trends

Interior and exterior home design trends change every season, and vary depending on what part of the country you are in. Because it is important for home staging professionals across the country to keep up with the latest trends, 1851 Franchise Magazine connected with Showhomes franchisees from Charlotte, North Carolina; Minneapolis, Minnesota; Coral Gables, Florida; and Pasadena, California, to learn more about what is resonating with home buyers and sellers in their areas.

Ann Jensen, Showhomes of Minneapolis

Fueled by an interest in home design and decorating, Jensen started working with Showhomes as a Home Manager in 2003, and she recently assumed ownership of the Minneapolis franchise in April 2018. Since becoming a franchisee, Ann has observed that many home buyers in Minneapolis are interested in casual dining areas and flexible work spaces.

"A number of years ago, many homes had a formal dining room, but I've recently noticed that home owners like to have an open concept space that flows into the kitchen and the living room," Jensen said. "People want to live both comfortably and richly in their homes, and this desire comes into play when they envision entertaining their guests."

Jensen said technology has also impacted home designs and layouts. Because people use cell phones and laptops to do business in their houses, there are fewer homes with designated office spaces.

"Technology has allowed us to become more mobile within our own homes, so people do not have as much of a need for formal work spaces," Jensen said.

Ginny Hawkins, Showhomes of Pasadena

After moving away from the Midwest and opening Showhomes in Pasadena, Hawkins noticed that homes in California have unique designs and layouts.

"Due to Southern California's large population, there are a lot of smaller homes on the market, which means using space efficiently is very important here," Hawkins said. "When staging, we try not to clutter the space by using basic pieces of furniture, and we use accessories and artwork sparingly."

According to Hawkins, the weather in Pasadena also plays a role in the way homes are designed and staged.

"Outdoor living is a part of the lifestyle here, so landscaping is key," Hawkins said. "Due to water shortages, we have a lot of desert landscapes and plants that are drought tolerant. We are also blessed with flowers year-round, so people have a lot of fruit trees and roses in their yards."

Marisa Salas, Showhomes of Coral Gables

Home buyers in her market are looking for open floor plans that allow for flexibility, so Salas appeals to them by creating floating rooms where furniture is placed away from the walls.

"Home buyers often have a tough time visualizing how to use a space efficiently, so we help them with furniture placement," Salas said. "In the past, furniture has been pushed up against the walls, but floating rooms are becoming more popular because they make a space look and feel larger."

When choosing the colors and patterns of furniture, artwork and accessories, Salas takes her surroundings into consideration.

"Many of the homes I stage have pools, so I tend to use a lot of blues, greens and teals," Salas said. "Those colors also complement the beautiful blue sky that we have most of the year."

Carol Apa, Showhomes of North Charlotte

According to Apa, people frequently shop for new houses online, which impacts the way she stages her homes.

"Over 90 percent of buyers are looking on the Internet to shop for their new home, so houses that look clean, fresh and new appeal to them," Apa said. "The use of professional photography to show what the homes look like is important as well."

When staging her homes, Apa also tries to achieve balance with color, texture and accents.

"From what I am seeing, the neutral colors such as grey and beige are popular with one or two colors as accents," Apa said. "The accent pieces have texture, design and a bit of color.  We staged a home that had a grey exterior with a teal front door.  We were able to incorporate these colors in the interior of the home, so we brought the outdoors inside."

For franchising opportunities with Showhomes, visit https://showhomesfranchise.com.

Top Trends in Home Staging During Peak Selling Season

With the most competitive home-selling season of the year underway, many homeowners are leaning on home-staging experts to ensure their property stands out among the rest.

Showhomes franchise system has helped realtors and homeowners sell more than 30,000 residential properties worth more than $10 billion in total by transforming high-end vacant houses into fully-furnished, inviting homes.

Shelly and Pratt Barndollar, owners at the Houston Showhomes, were recently recognized with the "Best Makeover Design" award at the brand's annual conference for a home they staged in their territory. Feeding off of this momentum, the Barndollars are gearing up for the busy home-selling season in the next coming months.

"The summer months are a competitive time for homes on the market, and it's our job as the home staging experts to help expedite this process by taking a vacant house and transforming it into a liveable, comforting home," said Shelly.

While interior design trends are ever-changing, Pratt and Shelly have noticed several develop in the past several months that have continued to stick, including changes in flooring and outdoor spaces.

"Hardwood floors will always be a staple, but we've noticed a lot more grey and porcelain tile flooring throughout homes," said Shelly. "Tile floors match well with a lot of different wallpaper and paints and can be a lot easier to maintain than hardwood."

Aside from flooring, Shelly and Pratt have also noticed a lot of innovation with outdoor spaces. Rather than using decks and patios for gatherings and cookouts, Shelly said many homeowners are turning outdoor amenities multi-seasonal rooms that families are able to regularly enjoy.

"In a market like Houston where the weather is mild year-round, we've seen homeowners putting kitchen units and nice furniture in their outdoor porches and patios, turing these spaces into year-round family rooms rather than areas used mainly for entertainment," said Shelly.

Another entertainment-focused piece of the home that the Barndollars have seen become more of a staple is the bar or wet bar area. Shelly and Pratt said the open bar layout is very popular and often showcased in the dining or family room.

"Many bars now have added shelving so that if they're apart of a bigger room like the family or living area, they can store additional items and add back lighting that can highlight certain art or design pieces," said Shelly.

Home-staging continues to grow more popular in the United States, as staging a house can increase its sale price by up to 15 percent. To accommodate for more homeowners looking to utilize home-staging services, Showhomes is looking to expand into areas of the country where its franchise units would be most helpful, with a specific interest in the Bay Area and the Washington DC-Northern Virginia market.

"We've noticed a more prominent need for our services in territories with growing real estate markets, and many regions on both the East and West Coast fall under this category," said Showhomes COO Matt Kelton.

To read more on the services offered by Showhomes or view open franchising territories, visit https://showhomesfranchise.com/

Showhomes Explores Expansion Opportunities in Northern California

On April 22nd, Showhomes' entire franchise system gathered together in Santa Cruz, California for the brand's annual conference. This was a time when the brand was able to celebrate some incredible milestones and shine a light on franchisees that have found success in the system, whether in their first year or business or their fifth year. Celebrating the brand in California was also an opportunity for the corporate staff to explore development opportunity in nearby markets, specifically the Bay Area.

"Staging is already incredibly popular in the Bay Area," explains Matt Kelton, CEO of Showhomes, "A large percentage of homes are staged within the area, which means there is awareness and opportunity for that type of product. As the market continues to develop, there is so much growth potential for new staging companies to move in and take their share."

While Showhomes was started over 30 years ago their California expansion began over 20 years ago, and has since grown two twelve locations throughout the state.

"Our California presence is currently concentrated on the Southern California region, along with a franchise in the Folsom Lake area of Sacramento," said Kelton, who believes the brand has the potential to mirror the success seen at the Sacramento location throughout the rest of the Northern California and Bay Area region. "I lived in East Bay for a few years and understand the area has huge potential. It's a market where people have a deep understanding of staging and design, and will appreciate our product and services."

Building on the positive momentum in California post-conference, Showhomes is now looking for ideal franchisee candidates in the Bay Area to spearhead the brand's growth. This typically falls in line with someone who is extremely passionate about the home design and staging industry. Those who explore open houses as a hobby and leave their channel tuned into HGTV already have the interest in the product, and simply need to learn operations through the proven franchise model.

"Originally, we catered to an older demographic of husband and wife teams, but nowadays, we have been targeting millennials as well," Kelton said, further explaining how the opportunity to be your own boss paired with the flexible lifestyle and schedule resonates deeply with the millennial generation.  

Potential franchisees can look to Sacramento franchisee Bob Kohlruss as a forecast of how the concept is expected to perform in the Bay Area, with noteworthy market similarities between the two cities including population density and median age of population.

"We are the Nordstrom of the home staging industry, with an elevated and well-respected brand presence in the market," said Kohlruss of the Sacramento franchise.

Showhomes currently stages the top 20 percent of homes being sold across the nation. This noteworthy success paired with the strong residential real estate growth in the Bay Area in lieu of the technology industry growth in the market positions an unparalleled opportunity for Showhomes.

Currently, Showhomes has six available territories within the Northern California area. With many homes within the $750,000-1,000,000 range, the available markets include some of the most affluent residential areas in the country, positioning Showhomes for incredible growth in the Northern California market. For more information and franchise inquiries, please visit https://www.showhomesfranchise.com/.

Even in a seller's market, staging a home can help sell it faster, staging pro says

April is Florida's prime selling month, so if you're putting your home on the market consider this: Cleaning and decluttering can improve the looks of a house but sometimes it takes more than that to really wow buyers.

That's where Liliana Warr comes in.

Warr is a professional home stager who helps transform blah-looking houses into ones that stand out and, ideally, sell faster.

"Even if it's a seller's market, there's still competition," she says. "Buyers walk in and compare that house with similar ones in the same price range, size and location. The only thing that makes it different is how they feel in the house."

After 20 years in the fashion industry in Italy, the Romanian-born Warr moved to the Tampa Bay area in 2008, married a real estate investor and got a real estate license. Then, embarrassed by the condition of some houses she showed, she decided to get into the staging business. In 2015, she bought the Hillsborough County franchise of Showhomes, the nation's largest home staging company, and she recently acquired the Pinellas-Pasco franchise.

Warr says about 90 percent of the Hillsborough homes she has staged went under contact within two weeks of prepping. She does about 200 homes a year, ranging from $500 for a "deep cleaning'' and furniture rearrangement, to around $15,000 for staging all rooms in a vacant house with furniture and accessories. She recently spoke with the Tampa Bay Times

Q. What's the first step?

A. We send out a qualified designer who goes to the house with a buyer's eye and sees whatever a buyer's objection is going to be. That way we know before the buyers show up why they would not like the house.

Q. What is the first thing the designer looks for?

A. Curb appeal, that sets up the expectation of the buyer. If the house doesn't look good on the outside, oh my gosh, what's inside? Even if the owner is spending a lot of money on the inside, they started with a disadvantage. A lot of times this can be fixed by just a nice pressure washing and painting the front door a nice color. It's an easy fix.

Q. Does it help to paint inside, too?

A. Buyers go in the house thinking that repainting is not only a major expense but also the trouble to find a good painter that doesn't leave a mess all around. That house goes to the bottom of the list. We have a painting crew. We have worked with Sherwin Williams to create for us a certain palette. We choose the exact color combination that's going to sell that house - neutral, light because we need the house to be light and airy.

Q. What do you do if the seller is going to stay in the house while it's on the market?

A. We may rearrange their furniture and sometimes they may need some piece of art or accessories or a rug or lamp to give that house a new life. Sometimes when it's a lot of furniture, we ask them to remove it because we need to have an open flow. We can get everything ready in half a day.

Q. Are all homes staged the same?

A. Every single staging is catered to the style of the house and the price point and what is the target market. So if I'm doing a house in downtown Tampa and it's a single professional, I'm not going to do a kid's room or very traditional furniture. If I have a modern light fixture and everything is tile and gray walls I will not bring in brown colors - but if the house has a traditional chandelier I will go more for traditional staging and bring in heavier colors. We have two warehouses full of furniture but we do not sell the furniture; we want to sell the house. Every piece of furniture and accessory has to complement the house's features.

Q. How do you market your business?

A. We market to Realtors. Our goal is to create this long-term partnership with Realtors who are movers and shakers that want to be successful. They know they have to stay on top of trends. We have taught classes (on staging) at GTAR (Greater Tampa Realtors), Keller Williams, Coldwell Banker, Berkshire Hathaway University. I'm doing this on a volunteer basis; I do not charge.

Q. Showhomes has a program called "home management." How does that work?

A. That is the best program we ever had. A lot of times these big homes need staging, and traditional staging means a monthly fee upfront for the furniture and the seller has other costs. Let's say it stays on the market six months. They have to pay electricity, insurance, security. So what we do is not only stage the house, but we have somebody live in the house called the house manager who pays the utilities, the lawn. The seller has peace of mind because the house is not vacant. And the seller pays on the back end (when house sells), not upfront.

Q. Do many people really want to live in somebody else's house temporarily?

A. We have at least 12 home managers active. We can help them move in. We can set up the house in 12 hours. The home manager is going to live in this beautiful home and have a very high living (standard). We interview them; we meet all the family members; we do criminal background checks. They are part of our team.