Rachel Thompson: Sold in 12 Days
Realtors like Rachel understand the power of effective home marketing. She took a Midtown home which had previously sat on the market for 125 days, and sold it in only 12. Here she explains how.
Style of Home: Townhome
Type of Stage: Vacant
Listing Price: $350k
I wasn’t getting the activity that I was hoping for. But all it takes is one person so it is crucial, now more than ever, to make that great first impression. There are not a lot of “lookers” out who do pull the trigger, so it was important to reel in any serious buyers that came through.
I think the home sat previously because it was not being marketed. There is so much that goes into why a home will sell outside of price. Here we went back on the market at the exact same price and sold it in 12 days!A big part of that was my photos showed the home better than the previous ones. I had asked the seller to do a few things around the home, like paint, refinish doors, pull weeds, etc. And of course, STAGING!The home was turn-key ready. There was not one thing that needed to be done!
They had a showing set up with their agent. I was accompanying showings for this home so I met them there and was able to answer any questions that they had.
Be prepared to not have all the activity that we would like. The open houses while good, are slowing down due to the level red for COVID-19. So just make sure all lights are on, home smells great, and make it perfect because it only takes one person!
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